FIBA 3x3 WORLD TOUR
LAUSANNE 2026
14 – 15 August 2026 · Place de la Navigation, Lausanne, Switzerland
Defeated Raudondvaris Hoptrans (LTU) in the Final. Baskets Bonn's second World Tour title of the 2026 season, after Amsterdam.
51 points (tournament-best), 59.2 player value, 15 dunks — his second MVP award of the season.
Executive Summary
Lausanne 2026 delivered global reach and deep attention.
Television
La Télé served as Host Broadcaster, producing the on-site live feed. RTS (Switzerland — Radio Télévision Suisse) also attended on-site to produce a feature for their Sunday news programme.
Broadcasters by region
Europe and Asia together account for 13 of the 20 broadcasters carrying the live feed.
Who carried the feed
- Europe8
Arena Sports TV, RTS, Telekom/Magenta, La Tele, RTS Sport, Sport en France, SPTV, OKKO
- Asia5
Premiere Sports Network, Shinai Sports/iQIYI, CCTV, RTHK/M1, DAZN
- Global channels3
Olympic Channel, Unbeaten FAST channel, FIBA 3x3 YouTube channel
- North America2
CBC, beIN Sports
- Latin America2
Azteca TV, America TV
Digital
YouTube
Same 13 – 24 August 2026 window, 20 event-tagged videos.
Top videos by views
The four full-session RE-LIVE broadcasts together took 51.9% of all 96.5K views — long-form replays out-performed every short-form asset.
Views by tournament day
85.1% of all 96.5K views landed on the two tournament days themselves: 43.0K on 14 August and 39.1K on 15 August.
906.3K impressions at a 7.57% click-through rate accounts for 68.6K views, so roughly 29% of the 96.5K views arrived from outside YouTube's own impression surface — search, external links and shares.
Website
Google Analytics, Lausanne section of fiba3x3.com. The exact capture window is not shown in the export, so unlike the other three channels it is not confirmed to the 13 – 24 August window. A crawler check (per the standing position on automated traffic) is still pending, so these figures should not be quoted externally until it is run.
Top 5 pages
| Page | Views | Avg. engagement |
|---|---|---|
| Event page | 88.7K | 36 sec |
| Games | 34.0K | 51 sec |
| Teams | 19.3K | 28 sec |
| Standings | 12.5K | 30 sec |
| Pool standings | 5.8K | 19 sec |
Games pages held attention longest of the live-data pages at 51 seconds per user. The five pages listed account for 160.3K of the 254.9K section views; the remaining 37% sits across the long tail.
Influencers
Five creators were hosted in Lausanne by FIBA 3x3; four posted measurable content. Their posts are earned media — figures combine each creator's qualifying content across every platform they posted to.
| Creator | Pieces | Views | Likes |
|---|---|---|---|
Paul Hudelle @paulhudelle | 18 (3 IG Reels, 9 IG Stories, 2 TikTok, 2 Facebook, 2 YouTube) | 359.0K | 13.1K |
RooKicks @rookicks | 1 (Instagram) | 175.0K | 9.0K |
New Little Giant @newlittlegiant | 6 (1 IG Reel, 4 IG Stories, 1 TikTok) | 145.5K | 7.4K |
SUNEM @sunemvp / @sunem_ | 9 (4 Instagram, 5 TikTok) | 56.6K | 2.2K |
Diamant Blazi @diamantblazi | 1 Instagram Story (15 Aug) | n/a | n/a |
Views by creator
Paul Hudelle drove 359.0K of the 736.1K combined creator views — reach concentrated in a single creator rather than spread evenly.
The 34 qualifying pieces are 18 + 1 + 6 + 9; Diamant Blazi's single Instagram Story is listed but excluded, as Stories carry no public view or like count.
2025 vs 2026
Two Circles social dashboard, hashtag #3x3WTLausanne, with the 2026 hosted-creator layer added on top. 2025 filtered 1 January – 31 December 2025; 2026 filtered 1 January – 20 September 2026.
| Metric | 2025 | 2026 (owned + creators) | Change |
|---|---|---|---|
| Posts | 432 | 1,103 | +155.3% |
| Engagements | 161.8K | 178.6K | +10.4% |
| Engagement rate | 3.07% | 3.86% | +25.7% rel. |
| Earned reach | 30.4K | 751.4K | +2,371% |
The dashboard figures are owned social. 2026 adds the hosted-creator layer on top: posts are 1,069 plus 34 qualifying creator pieces, engagements are 146.9K plus 31.7K creator likes, and earned reach is 15.3K tracked earned plus 736.1K creator views. Lausanne 2025 ran no creator programme, so the layer is additive.
What 2026 can claim
- Quality of attention rose. Engagement rate moved from 3.07% to 3.86%, up 25.7% relative, while content volume rose 155%.
- Branded surface area rose sharply: 1,103 pieces against 432, more than 670 additional pieces carrying partner exposure.
- An earned creator layer was created where there was none: 736.1K creator views in formats owned channels cannot produce.
- A broadcast footprint was documented: 20 broadcasters across 23 territories, with a host broadcaster and a national news feature, none of it reportable inventory in the 2025 file.
- Long-form works. Four RE-LIVE broadcasts took 51.9% of all YouTube views at 9m 50s average view duration — 15.8K hours of sustained exposure.
The two windows are not matched: 2025 covers a full twelve months, while 2026 runs to 20 September. The hashtag filter is also not the event — a full-year view captures qualifier, promotion and archive content outside the competition window.
Social
Two Circles, captured 13 – 24 August 2026 — one day before the event through the Monday of the following week, the agreed reporting window for this event.
Measured against impressions rather than media reach, the engagement rate is 2.27%. Both bases are reported so the figure can be compared like-for-like with either convention; 4.35% is the FIBA 3x3 house figure for dashboard consistency.
Platform mix by impressions
Instagram and Facebook together carried 83% of impressions, with TikTok, Douyin and Sina Weibo covering the remaining 17%.
Filter: Two Circles social dashboard, FIBA 3x3 owned account group, Lausanne 2026 event tag, 13 – 24 August 2026. A full-period hashtag view of #3x3WTLausanne returns a different platform set (Threads appears; Douyin and Sina Weibo do not surface in the top labels).
Owned vs earned reach
Owned channels delivered 4.51M social impressions in window. Earned reach totals 746.0K — 9.9K tracked earned social impressions plus 736.1K views generated by the five hosted creators (section 04) — an 85.8 / 14.2 split. Creator figures are platform-reported views rather than dashboard impressions.
Owned and earned impressions come from the Two Circles social dashboard; creator figures are sourced separately from each creator's own platform reporting.